Are Floor Plans and Photography an Asset When Selling a Property?

Having floor plans properly pictured is still one of the most important components of marketing. Despite the luxury of choice provided by many of the PropTech businesses located in the UK, the principle remains the same.

Those looking to purchase property assume photos will be available for view in the listing; two out of every ten property buyers won’t even consider a home or business without them being present.

Why Is a Photographed Floor Plan Necessary?

  • It makes sure the property presents itself in the best way
  • It optimises views and inquiries with the marketing materials excellent photography provides
  • Property honesty leads to valuable leads
  • It creates a property’s brand presence.

A lot of listings end of failing due to inaccurate details, bad photography, and missing floor plans.

There is a risk that by not including a floor plan or enough information it may impact on the interest received.

It’s easy to highlight the best approach; however, there can often be good reasons why a particular asset simply isn’t available.

Why Don’t All Property Listings Include Good Photography and Detailed Floor Plans?

  • Not always possible with the time available
  • May not have the right equipment or experience
  • Bad weather or light may prevent capturing good quality photos
  • Poor communication may lead to poor preparation and home staging.

We’re going to go over several key concepts to get the best property marketing result while keeping these operational considerations in mind:

Photography Tips for Estate Agents

It’s easy to find examples of terrible property photography by browsing through the internet with a quick Google search. It’s just as easy when you know the right information to avoid them.

An estate agent’s capacity to meet the standard of property photography that’s needed to get attention can only go so far, making professional photography a much better option.

With considering both, the best strategy is to put a great amount of emphasis on preparation.

  • Staging the property – ask your client to clean and organise before your arrival.
  • Site preparation – get a good understanding of the layout of the property to utilise the time.
  • Equipment needed – the best pictures are taken with an ultra wide angle lens on a DSLR camera. A tripod that has a spirit level is also necessary.
  • Practice angling the camera for internal and external shots. Take at least  three external shots and eight to ten internal shots.

Keeping the basics in mind, the next step is taking the time to maximise the quality in the representation of your floor plans.

Drawing Floor Plans

Taking care of every detail when it comes to floor plans is time worth spending. While a nice, sharp pencil and a piece of high quality graph paper won’t go that far in accomplishing the goal, it’s an excellent place to begin. What needs to also be done?

  • Using a laser device to measure is necessary to create the most accurate floor plans
  • Be consistent with your measurements
  • Make sure you include all the necessary detail: swing, directions, permanent fixtures.
  • Use the correct symbols well
  • Do your final check.

Are Floor Plans and Photos Really That Necessary to Sell a Property?

Making a floor plan sketch, even in 2D, goes a long way when the measurements are accurate but may take quite a bit of effort. Using the time and effort to create a 3D model goes even farther when it comes to delivering high quality.

Is PropTech the Right Answer?

Tech solutions have become wildly popular among stakeholders who wish to increase the value of the property by presenting a proper representation, created by professionals such as floorplansUsketch. It’s easy to edit and change images. The vast majority of service providers, estate agents, photographers, and vendors are choosing this option to showcase the property in the best way possible.

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