It takes full-time effort to effectively market your brand. However, unless you have the in-house resources and time to heavily promote your brand, it is good business to allow a marketing company to handle this critical task for you. You can hire a full-service marketing company to manage all aspects of your advertising and brand-building efforts – from planning, designing, producing, and disseminating your marketing materials and advertisements to SEO, social media marketing, audience research, and much more. Or an external marketing director can be hired on an as-needed basis in order to develop and run your marketing campaign. The following are six of the top reasons why you should strongly consider hiring a marketing company.
1. Capitalise on the experience and knowledge of marketing professionals
Outside marketing companies provide you with access to specialists such as CRM specialists, social media experts, designers, strategists, web developers, writers, and other professionals who can manage your marketing efforts. A marketing company offers you a wide range of skill sets that are invaluable in helping you develop highly effective marketing campaigns and plans to achieve your goals.
2. Communicate a brand voice that is consistent
When you only have a limited amount of time to work on your brand marketing efforts, you might not have a lot of flexibility to devise a comprehensive campaign that encompasses pay-per-click advertising, social media marketing, content publishing, and more. Or you might struggle to tie your various marketing efforts together in a way that maintains a brand voice that is consistent. When all of the various aspects of your business’s marketing are handled by a dedicated marketing professional, this can be achieved a lot more successfully.
3. Access To Effective SEO
Most businesses these days understand how important optimised organic search is in boosting e-commerce sales and driving high-quality traffic. With so many online searches done on tablets and smartphones these days, businesses are increasingly dependent on high-quality content and responsive website designs to engage customers and provide them with good rankings in the search engine results. SEO, or search engine optimisation, is a highly specialised field, and only experienced and knowledgeable digital marketers can provide SEO campaigns on-budget and on-time.
4. Capitalise on new marketing concepts
An outsider’s viewpoint or perspective can sometimes provide useful insights, find loopholes or mistakes in your marketing, or help to identify new marketing concepts. Marketing company professionals draw on their experience to handle various client accounts and offer unique viewpoints based on lessons learned from prior marketing mistakes.
5. Unnecessary to work on media relations
A professional marketing company can handle your media relations as well. For example, you won’t have to use any of your valuable time to submit press releases or contact guest blog owners. Media outreach efforts are often very time-consuming, particularly if you are using a combination of both offline and online marketing strategies. When you have an external company handle all of the various aspects of your company’s marketing campaigns, it will save you a lot of effort and time.
6. Save on training and hiring costs
When full-time marketing professionals are hired in-house, you must factor in the costs of office space, insurance, hardware, recruitment, benefits, and others. When you hire an outside marketing company, there is only one fixed cost that you need to pay every month. Marketing agencies have clearly defined pricing structures and their retainer agreements come with reasonable fees. A marketing company can make your company’s cash flow management much more flexible as well as being a very cost-effective option.
Given all of the important benefits that a marketing company has to offer, it should be quite easy to make a strong business case for hiring one.